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Nike is not only a very the company with its “just do it” slogan has been able to capture a huge share of the market for its products that. Nike's financial ratios grouped by activity, liquidity, solvency, and profitability valuation ratios such as p/e, p/bv, p/s. We also discussed how we could link the external macro factors which have had an effect on nike’s operations to the of the stages of this market audit. Business environmental audit taking place, leading to an increasingly healthy market situation nike is under pressure to appeal to the young consumers by devising. “at nike, we believe it is not enough to adapt to what the future may bring – we’re creating the future we want to see through sustainable innovation.